This promo video was made in collaboration with Untime Studio. My task was to develop all the characters, backgrounds and details, and prepare illustrations for animation.
Beetroot Academy is a non-profit educational arm of Beetroot –
a Swedish-Ukrainian IT company with clients in more than 20 countries.
We have been asked to create a pitch deck video to explain what kind of school it is and about advantages compared to other schools.
Our main audience was adults who decided to change their profession to the new one picked from IT.
Beetroot is a very friendly organisation that creates a warm family environment for students in classes. It is striving first and foremost to achieve moral, not material values.
In the script we wanted to illustrate in a simple and clear way this difficult moment of changing the old profession to the new one.
C R E D I T S:

Client / Beetroot Academy
Production / Untime Studio 

Director / Liza Tarasova
Project manager / An Biryukova
Illustration / Natasha Levytska
Cel animation / Liza Tarasova, Vlad Zhelykhovskyi​​​​​​​
Clean-up / Liza Tarasova, Mari Kinovych, Olya Kovalenko, Ira Voilenko
2d animation / Liza Tarasova, Vlad Zhelykhovskyi, Zhanna Sirenko, Tony Pinkevych
Sound design / Zvoolab studio
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